We are SDR recruiters specializing in recruiting top-performing sales development representatives.

★ Top Sales Development Rep Sales Recruiters

Led by a formal global SDR leader, our veteran sales leader recruiters know how to find and vet top sales development reps and BDRs.

★ Sales Focused Recruiting Agency

Our sales recruiting firm is expertly focused on sales talent to best leverage our experience.

★ The Sales Talent You Seek

At, we learn about your specific ideal hire, then go find and recruit them.

Hire Top Sales Development Reps

As former sales leaders and top SDR recruiters, we have the sales leadership and recruiting experience to help you hire the best sales development reps.


Sales Development Representative (SDR) Recruiting Agency

If you’re looking for SDR sales recruiters to hire top SDR talent, you need a recruiting partner who understands the unique attributes of high-performing SDRs and successful business development functions. Finding the right SDR talent requires a deep understanding of what combination of experience and hard/soft skills make great SDRs, as well as access to a broad pool of qualified candidates.

At, we specialize in finding and placing top SDR talent across the USA. SDR candidates generally fall into three categories. Recent college graduates, early or 2nd career professionals, and those currently in an SDR role. Experience has taught our BDR recruiters what category of SDRs work best with different types of sales organizations.

SDR Recruiters Who Are Former SDR Organization Leaders

At, our team of Sales Development Representative recruiters is led by a 6x executive sales leader and former global leader of large SDR teams. We are uncompromising regarding our standards for our recruiters, and we only hire individuals who have led a sales team or organization for at least three years. This ensures that our recruiters have the experience and expertise to understand the costs of a bad hire and to identify the best sales talent for our clients.


Don’t settle for low-quality applicants from job posts. Instead, access the elusive top-tier passive sales talent not applying to your jobs.


Instead of reposting your job ads like other firms, you get an extensive seven-point multi-channel outreach to ideal candidates.


By limiting the job recs our recruiters simultaneously work, we deliver top-tier talent quicker than most firms or in-house teams

Here’s a breakdown of Sales Development Representatives responsibilities, key statistics, and attributes of top-performing SDRs:


      • Lead Generation: SDRs are primarily responsible for identifying and sourcing new potential leads for the company’s sales pipeline. This often involves researching companies and contacts to target in addition to follow-up and qualification of inbound leads (MQLs.)
      • Qualifying Leads: Not every lead is a good fit. SDRs qualify leads by determining their needs, budget, authority, timeline, and interest in the company’s product or service.
      • Setting Appointments: For qualified leads, SDRs set up meetings with account executives, who will then take the lead through the sales funnel.
      • Nurturing Leads: Leads that aren’t immediately ready to buy are nurtured over time through regular follow-ups, sharing relevant content, and maintaining a relationship until they’re ready to engage.

Key Statistics:

      • Average Conversion Rate: On average, SDRs convert about 15-30% of their leads into qualified opportunities.
      • Average Calls Per Day: An SDR typically makes between 40 to 100 calls per day, depending on the industry and target market.
      • Email Outreach: An average SDR sends around 50-100 emails per day.
      • Response Rate: On average, it takes 8-14 cold call attempts to reach a prospect, and the average response rate to a cold email is around 1-3%.
      • Appointments Set: Top-performing SDRs can set anywhere from 8 to 30 appointments a month, though this can vary based on the industry and the complexity of the sale.
      • Quota Attainment: A high-performing SDR typically exceeds their quota by 25-30%.

Attributes of Top Performers:

      • Persistence: Top SDRs are persistent and don’t get discouraged by rejection. Given the low response rates, top SDRs are persistent, making multiple attempts and trying different channels to reach a prospect.
      • Effective Communication: The ability to convey a message clearly and persuasively is crucial. Effective SDRs can articulate the value proposition of their product/service clearly and persuasively.
      • Active Listening: Instead of pushing their agenda, successful SDRs listen actively to understand a prospect’s needs and challenges.
      • Time Management: With numerous leads to follow up on and tasks to juggle, efficient time management is essential.
      • Adaptability: The sales environment is dynamic. Top SDRs can adapt to new tools, tactics, and market changes.
      • Knowledge: A deep understanding of the product or service being offered, as well as the target market, is crucial.
      • Collaboration: Being able to work seamlessly with other teams, especially marketing and sales, is a significant attribute.
      • Quick Learner: The best SDRs can quickly grasp the intricacies of their product, market dynamics, and the pain points of their target audience.
      • Empathy: By genuinely understanding and empathizing with a lead’s challenges and needs, SDRs can build trust, which is crucial in the sales process.
      • Key Personality Traits: Confident, Bold, Gritty, Driven, and Competitive.

SDR Salaries and On-Target Earnings for 2023 – 2024:

Sales Development Representative (SDR) salaries and On-Target Earnings (OTE) can vary significantly based on the Metropolitan Statistical Area (MSA) tier, which typically refers to the size and economic significance of a particular city or region. Here’s a general breakdown of SDR salaries and OTE across various MSA tiers:

(Note: These figures are approximate and can change based on company, industry, specific region within the tier, and other factors. The statistics provided here are based on data available as of my last update in 2022.)


Tier 1 MSAs (Major cities like New York, San Francisco, Los Angeles):

  • Base Salary: $55,000 – $75,000
  • OTE: $80,000 – $120,000

Tier 2 MSAs (Mid-sized cities like Atlanta, Denver, Seattle):

  • Base Salary: $50,000 – $65,000
  • OTE: $70,000 – $100,000

Tier 3 MSAs (Smaller cities and more suburban areas):

  • Base Salary: $45,000 – $55,000
  • OTE: $60,000 – $80,000

Factors Affecting Salaries and OTE:

  1. Industry: Some industries, especially high-tech sectors like software and biotech, may offer higher salaries and OTE due to higher profit margins and the competitive nature of the industry.
  2. Experience: More experienced SDRs can command higher salaries and better commission structures.
  3. Company Size: Larger, established companies might offer higher base salaries but may have a more structured commission cap. In contrast, startups might offer lower base salaries but uncapped commissions or equity options.
  4. Cost of Living: Cities with a higher cost of living, like San Francisco or New York, generally have higher salaries to compensate.
  5. Commission Structure: The OTE can vary based on the commission structure. Some companies might offer a higher base with a lower commission percentage, while others might have a lower base but uncapped commissions. SDR compensation plans are usually based on salary and a variable mix of 70/30 or 60/40, with the bulk of the variable compensation tied to meetings set, meetings accepted by AE after the first meeting, or meetings that convert to stage 1 or 2 pipeline.


By using Sales Development recruiters, you can directly target passive candidates with the key attributes of high-performing SDRs. Contact today and let our SDR recruiters deliver high-quality SDRs that can greatly impact revenue growth.

What Others Say About Us

The team are FANTASTIC partners, not only in the pursuits of identifying and recruiting top-tier commercial talent, but also true partners helping to solve complex hiring decisions as firms look to upgrade talent. I cannot provide a strong enough recommendation for and would welcome the opportunity to discuss more in detail, should the need arise.

Bryce Bucknell

Chief Revenue Officer

I have worked with many sales recruiters, but the team at truly became a partner as we built out a sales organization. The candidates they brought us were on target, top-notch, and within budget. I highly recommend

Scott Rongo

Chief Revenue Officer was an absolute pleasure to work with. They are efficient, knowledgeable, and get things done. Loved working with them.

Rachel Wagman

Sales & Marketing Leader

How can we help?

As sales recruiters, our mission is to learn about your ideal hire, then find and recruit them.


If you seek top sales recruiters to hire high-performing sales pros, our sales recruiting company has the experienced sales headhunters to get the specific sales talent you seek.

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