The Sales Recruiting Blog

Your Custom Sales Playbook

Sales Playbook
Do winning football coaches have Sales Playbooks? Of course, they do because they are very motivated to win their games. Likewise, a business leader needs a Sales Playbook to win new sales. Your sales team is critical to your company…because nothing happens until w sales is made. Organized focus and systems will generate increased sales…plan you work and work your plan!

The Value of a Sales Playbook

A practical “hands on” Sales Playbook will give your company the following benefits to increase sales…
  • Making your company unique
  • Improving prospecting
  • Increasing closing ratios
  • Recruiting top sales talent
  • Offering new value-added services and products
  • Using proven sales processes
  • Reducing sales turnover
  • Offering better compensation plans
  • Increasing customer revenue
  • Reaching your annual sales goals
  • … plus more
SALESTALENT will create a custom Sales Playbook for your company consisting of the following components…


  • Your company’s U.S.P. (Unique Selling Proposition)—why are you different?
  • Products & Services—offering additional value & new Services
  • Specific market segments to reach
  • Pricing—commodity vs. a service


  • Digital marketing
  • Internet / SEO Strategy / CTA / Social Media
  • Direct marketing programs
  • Budget allocation


  • Sales Organization – territory, products, & services, Inside & Outside salespeople, BDRs, Sales account managers, Sales Managers
  • Lead Generation Systems
  • Sales Recruiting Process
  • Sales Success Profiles
  • Sales Quotas, Salary, Commission & Bonus Plans
  • Sales Presentations – Four Steps: Rapport, Probe, Present, Close
  • Overcoming Sales Objections
  • Three Proven Closing Techniques
  • Sales Proposals


  • Upselling & Cross-Selling • 68% Rule
  • The 5 to 1 Rule
  • Customer Appreciation Programs
  • Developing CLV (Customer Lifetime Value)


  • Measuring Sales KPIs (Key Performance Indicators) – daily contacts, sales presentations, closing ratios, average sale, sales proposals
  • The “Significant Few” vs. the “Trivial Many” – delegation
  • Psychic Income & Financial Income = Motivation

Do you need to hire a top 20% sales person?

We can help you find a top professional sales person or sales manager for your company and help you eliminate costly sales hiring mistakes. Contact us at, call 678-421-1950, or message us via our contact page.



Sales recruiting expert and author, Jack Scherer helps business leaders drive new sales via our unique Sales Assessment Test and Custom Sales Playbooks. You can read Jack's sales books here, or hire him for sales seminars and workshops.

Proven Sales Recruiting

We help you drive new sales with our unique sales assessment test that measures a candidate’s true sales ability, and with custom sales playbooks, we provide salespeople a proven sales process for improving sales and driving growth. 


Sales recruiting that drives new sales.

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