Angela Duckworth wrote the best-selling book, Grit, based on her study of the characteristics of high-achieving individuals. Her research included many people from athletes to military to business people. She found that the top achievers had two key attributes in common—passion and perseverance—exceeding both talent and experience.
The top sales producers in any industry need passion to achieve their sales goals. In other words, they must believe in themselves and their companies to be successful. They must have passion for what they do. In the same sense, they must have a strong element of perseverance to overcome sales objections and adversity, while maintaining a positive attitude to win!