Marketing to maximize your sales will be a key driver for success. Marketing is the process of finding and keeping customers…and the key to your company’s cash flow is your customers Advertising is the process of communication Sales is the process of getting orders So how do you maximize your company’s sales through marketing? A written …
Whether your company sells a product or a service, you can effectively develop a value-added strategy to increase your positioning and to become unique within the marketplace. What is a Value-added strategy? A value-added strategy is a service or product that you add to your current products/services at no additional cost to the buyer. In …
Good Advertising Targets Key Markets The key to creating a good advertising program for your business is to clearly understand your target markets, that is, your best potential customers. From understanding these key target markets you then develop the best communication vehicles to reach them. Therefore, your prospect base determines your advertising program, not the …
In addition to internet and digital marketing, you have a number of other ways to promote your business. These might include trade shows, Lunch ‘n Learn type of seminars, and ad specialties. Trade Shows Trade shows are usually organized by industry or by general theme, such as a Chamber of Commerce Business Expo. They can …
