Day: March 8, 2017

What’s Your Unique Selling Proposition (U.S.P.)?

Unique Selling Proposition (U.S.P.) A proper positioning strategy should clearly present a unique selling proposition (U.S.P.). This is how a company distinguishes itself in a very crowded and competitive marketplace. Our company has written hundreds of Marketing Plans and as part of our discovery process, we ask our clients this question, “what is your company’s unique selling point?” …

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